Don't make this social media mistake

Want to know something I have seen a lot lately? Posts turning up in my feed from graphic designers, web marketers and social media marketers, telling their small business owner audiences that they need to be on as many social media platforms as possible for greater exposure. I couldn’t disagree more.

In theory, I understand why some people may think this. I believe this is their thought process:

More platforms = more audiences

More audiences = more sales… Wrong!

Just because you are posting on a social media platform, it doesn’t mean that all of a sudden you are going to gain lots of sales from your posts.  

Turning up on lots of platforms will do absolutely nothing for you unless you have a solid content strategy. Coming up with a content strategy doesn’t happen overnight, but instead is something that requires trial, error, changes, and more changes [because of those ever changing algorithms].


Like me, I imagine a lot of you are time poor, making it already difficult to carve time out to create a content strategy for one platform, let alone another five

So, rather than signing up on Instagram, Facebook, Pinterest, Tiktok, Clubhouse and Twitter, start with *one* singular platform and absolutely NAIL your content strategy [where followers and very obviously converting into customers], and *then* find another social platform to try out.

Don’t get caught up in the excitement of signing up to every single social media platform there is. It wastes your time that could be spent on developing a content strategy, which fundamentally should generate you cash in the long run… meaning you are missing out on potential sales by fluffing around on too many platforms. 

February 01, 2021 — Lauren Holder