After hearing really positive feedback regarding my first blog post, I've decided to keep this thing going! Today's topic is marketing on a budget.
When you start out, you wonder "what does marketing in the handmade sector involve?” How do you gain followers, brand recognition and interest in your hand made products beyond your local close circle?
Marketing extends to things like your business name, your logo, to business cards, return address labels, Instagram & Facebook posts…..
Lets start off with your logo. Whether you have just started your handmade business, or your logo is looking a little tired and drab and could do with an overhaul, you don't have to hire a graphic designer to design a new logo for you. Some graphic designers charge in the 3 figure range and for some of us, we just don’t have that money to spend - we’d rather put that money towards more supplies! ;)
What you can do instead is head over to Etsy and search "pre-made logos". You'd be astounded at the results and countless options to select from. Most importantly, the majority of pre-made logos cost less than $50.
If you aren't finding the particular colour you're looking for, advance your search to something like "blue pre-made logos" or "gold foil pre-made logos” or any description to refine your results. Here are some of my favourite Etsy pre-made logo stores :
Autumn Lane Paperie
Choose a clear and easy to read font.
A busy, fancy link script may look lovely, but may not be so great if it’s difficult to read. Many pre-made logo stores provide a choice of different fonts, font colour and of course, the text you'd like on your logo. Keep the business name clean and easy, with background images and colours that aren’t too busy or distracting.